Survey App

Gather crucial customer feedback automatically, whatever the scale of your business or client base.

Introduction: Why Customer Feedback Matters

In today’s fast-paced world, customer feedback is one of the most powerful tools for measuring and improving customer satisfaction. Whether you're running a small business or managing a large enterprise, understanding how your customers feel about your product or service can directly impact your success.

Customer satisfaction surveys are an essential part of this process, allowing businesses to gain insights into customer preferences, pain points, and overall experiences. By regularly collecting feedback, you can not only measure satisfaction but also identify areas where you're excelling and where there's room for improvement.

When customers share their thoughts through customer surveys, they provide valuable data that helps shape the future of your business. It’s not just about asking the right survey questions — it's about creating a meaningful dialogue with your customers, showing them that their opinions matter. This feedback loop can improve your customer experience, foster customer loyalty, and ultimately boost customer retention.

Customer feedback surveys also help businesses stay ahead of the competition. By understanding customer sentiment and measuring their satisfaction, you can anticipate customer needs and customer expectations. As you gather more survey data, you can better understand customer segments, which helps tailor your offerings to match their preferences.

So why do customer satisfaction surveys matter so much? They allow you to:

• Measure customer satisfaction across different stages of the customer journey
• Identify pain points that may be causing customer churn
• Engage with satisfied customers and turn them into loyal customers
• Collect actionable feedback that drives continuous improvement

This proactive approach to customer service helps build stronger customer relationships and contributes to a positive brand reputation. Whether it’s a quick CSAT survey or a more detailed questionnaire, the insights you gain will serve as a foundation for delivering better customer service and ensuring overall satisfaction.

What is the TIMIFY Survey App?

The TIMIFY Survey App is a smart, automated solution designed to make collecting customer feedback easier and more efficient. This app integrates seamlessly with your TIMIFY account, enabling businesses to send customer satisfaction surveys automatically after each customer appointment.

Rather than manually reaching out for feedback, the Survey App streamlines the process by triggering survey requests based on your preset timing preferences—whether it’s 24, 48, or 72 hours after an appointment. This automation saves your customer service team time and ensures that no valuable customer insights are missed.

The app is fully customizable, allowing you to tailor the survey content to your unique needs. Whether you want to understand overall satisfaction, gather specific feedback on service quality, or measure how well you’ve met customer expectations, the app gives you the flexibility to ask the right survey questions and capture the most relevant responses.

Beyond simply measuring customer satisfaction, the TIMIFY Survey App helps businesses foster better customer relationships by showing clients that their opinions matter. Customers feel heard when they are asked for feedback, and this can increase customer loyalty and engagement over time.

By integrating feedback collection directly into your customer journey, you’re able to make more informed decisions that not only improve your services but also retain customers and reduce customer churn. Whether your goal is to drive brand reputation, identify pain points, or track customer trends, the Survey App provides an easy, automated way to gain valuable insights without extra effort from your team.

What does the TIMIFY Survey App do?

The TIMIFY Survey App makes collecting customer feedback quick, easy, and automated, ensuring you never miss a chance to improve your service. Here’s how it works:

Automated Feedback Requests

After each customer appointment, the TIMIFY Survey App automatically sends out an email requesting feedback. No need for your customer service team to spend time manually following up—this automation ensures that you consistently gather customer insights without additional workload. Whether you're collecting feedback from individual customers or group bookings, the app ensures every participant is contacted, enabling you to gather valuable customer data at scale.

Personalised Emails

Customization is key when it comes to requesting feedback. The TIMIFY Survey App allows you to personalize each feedback email by including specifics such as the appointment date, service provided, and even the staff member who assisted the customer. This adds a personal touch, enhancing your customer experience and increasing the likelihood that customers will engage with the survey.

Service Selection

The app allows you to activate feedback surveys for all your services, or focus on specific ones. For example, you may want to collect feedback exclusively for new services, certain customer segments, or particular service types. This targeted approach helps you gain actionable insights from specific areas of your business, enabling you to address any service-related issues more effectively.

Individual and Group Bookings

Whether you're collecting feedback from a single customer or a group booking, the app ensures every participant receives their survey.

Customizable Timing

The TIMIFY Survey App gives you control over when the feedback request is sent. You can set the app to send the survey 24, 48, or 72 hours after an appointment, allowing you to capture feedback when it’s still fresh in your customers’ minds. This flexibility ensures that your surveys reflect the true customer sentiment and provide a clear picture of their recent customer service experience.

Flexible Survey Formats

To ensure that you gather both qualitative and quantitative data, the app offers a variety of question types. Choose from star ratings, multiple choice questions, or free text responses, depending on what type of insights you're seeking. Whether you want quick overall satisfaction scores or detailed, open-ended feedback, the app adapts to your needs.

In-Depth Service Breakdown

For a more detailed understanding of your service quality, the TIMIFY Survey App allows you to break down the survey into various aspects of your service. You can include questions focused on specific factors such as price, staff professionalism, or ambience. This breakdown helps you identify pain points and understand what customers like or dislike, offering valuable insights that can improve your service delivery.

Mandatory vs. Optional Questions

Tailor each survey by making certain questions mandatory or optional, depending on the level of feedback you need.

Anonymous or Call Back Options

The app offers flexibility when it comes to customer privacy. Customers can choose to submit their feedback anonymously, giving them the confidence to share honest opinions without hesitation. Alternatively, if customers wish to discuss their experience in more detail, they can request a callback from your team, allowing for deeper engagement with customers who have specific concerns or feedback.

Employee Notifications

Ensure the right team members are aware of customer feedback in real-time. With the employee notification feature, you can assign specific employees to receive alerts when new surveys come in. This helps your team respond promptly to any dissatisfied customers and take immediate action to resolve any issues. Timely follow-up can prevent customer churn and contribute to a better overall customer service experience.

Customizable Completion Page

Once customers have completed their survey, you can display a personalized thank-you page that reinforces their value to your business. Include a message, a photo, or a QR code that directs customers to book their next appointment online. You can even add links to related services or promotions, encouraging repeat business and further customer engagement.

Easy Filtering and Insights Analysis

The TIMIFY Survey App offers simple tools for organizing and filtering survey responses. You can easily sort responses by date, service, resource, or customer details, allowing for in-depth analysis of trends and insights. This enables you to track customer sentiment and measure how your services evolve over time. By efficiently filtering and analyzing survey data, you can identify customer segments and tailor future services to meet their expectations.

With all these features, the TIMIFY Survey App doesn’t just collect customer feedback—it transforms it into actionable data that can enhance your customer satisfaction, improve your services, and foster stronger customer relationships.

What are the benefits of using the TIMIFY Survey App?

With all these features, the TIMIFY Survey App doesn’t just collect customer feedback—it transforms it into actionable data that can enhance your customer satisfaction, improve your services, and foster stronger customer relationships. Here are the key benefits:

Effortless Customer Feedback

Automatically gather direct and honest customer feedback without additional effort from your team. The app takes care of sending surveys and tracking responses, freeing up your staff to focus on other tasks.

Tailored Customer Insights

With a wide range of personalization options, you can adapt your surveys to your services and customer segments. Whether it’s the type of service provided or specific customer needs, you’ll collect the most relevant feedback to refine your customer experience.

Foster Ongoing Customer Relationships

By continuously gathering feedback after each appointment, you show customers that their opinions matter. This helps build a stronger dialogue with regular customers, promoting long-term customer loyalty.

Encourage Engagement with New Services

Use the customizable completion page to not only thank customers for their feedback but also to promote new services, book future appointments, or share helpful content. This adds another layer of engagement and drives customer action.

Global Reach for Enterprise Customers

For TIMIFY Enterprise customers, the Branch Manager feature allows you to create survey templates tailored to different services and assign them across multiple locations. You can set whether each branch can adjust the survey settings locally, ensuring consistency while still allowing some flexibility.

Easily Analyze Feedback

Export your survey results by date, time range, or other filters, making it easy to spot trends, track customer sentiment, and gain valuable insights that can drive decision-making across your business.

​​​​How to use it?

• Install the Survey App from our Marketplace, via the apps module in your calendar 
• Choose to use the standard template or make your own customisations to the survey request email, survey question format and completion page
• Select how long after appointments survey requests are sent
• Identify any staff to be notified when surveys are returned
• Assign survey templates to a corresponding service(s)

For full instructions and tips, read our Survey App Support article.

Real-World Examples of Using the Survey App

The TIMIFY Survey App is an invaluable tool for businesses looking to measure customer satisfaction and improve customer relationships across various industries. Below are three real-world use cases showcasing how businesses like beauty salons, retail stores, and opticians can use customer feedback surveys to enhance their customer experience and gather actionable insights.

Beauty Salon: Enhancing Client Experience and Service

​​​​​​​Quality

For beauty salons, the TIMIFY Survey App provides a seamless way to collect customer feedback right after a treatment. Whether clients have just experienced a facial, hair coloring, or a manicure, the app sends out an automated customer satisfaction survey 24 to 48 hours later, ensuring that feedback is still fresh.

The survey questions can be tailored to the salon’s services, such as “How would you rate the quality of the facial treatment?” or “Were you satisfied with the cleanliness of the salon?” By including questions about service quality, staff professionalism, and the overall ambiance, the salon can easily identify pain points and areas for improvement. If clients report dissatisfaction with wait times or the environment, the salon can quickly take action to enhance the customer journey. This feedback also allows the salon to build stronger relationships with existing customers, ensuring higher customer retention and loyalty.

Retail Store: Understanding Customer Sentiment

Retail businesses can use the TIMIFY Survey App to collect customer feedback and measure customer satisfaction after each shopping experience. Whether customers are purchasing in-store or through an appointment-based service like personal shopping, the app can send automated customer satisfaction surveys to understand their overall satisfaction with the store's products and services.

For example, questions like “How satisfied were you with the variety of products available?” or “Did the staff provide helpful recommendations?” enable the retailer to measure customer effort and uncover pain points in the shopping experience. The app also offers the flexibility to segment customers by customer segments or service types, allowing the business to collect more targeted feedback on specific areas of the store, such as product categories, service quality, or staff interaction. Using this valuable survey data, retailers can improve customer engagement and create a better customer experience, while also driving customer loyalty and brand reputation.

Opticians: Improving Patient Care

For opticians, collecting detailed feedback is crucial for providing the best possible care and improving patient satisfaction. The TIMIFY Survey App can be used to gather customer insights after each eye exam, eyewear consultation, or contact lens fitting. By sending an automated survey following the appointment, the app ensures the feedback is timely and relevant.

Survey questions like “How satisfied were you with the eye exam process?” or “Did you find the eyewear selection process easy to navigate?” provide valuable customer feedback that helps identify areas of improvement, such as wait times, patient education, or product offerings. If dissatisfied customers express frustration with long wait times or unclear explanations, the optician can take swift action to improve those aspects. By regularly collecting feedback, opticians can also build stronger customer relationships, increase customer retention, and establish a reputation for excellent patient care and service quality.

Why These Use Cases Matter

These examples show how the TIMIFY Survey App can be customized to meet the unique needs of different businesses, helping them to gather actionable feedback from their customers. Whether you run a beauty salon, a retail store, or an optician practice, measuring customer satisfaction through automated surveys allows you to quickly identify customer pain points and areas for improvement. With real-time customer feedback and the ability to filter responses by service, customer segments, or appointment types, you can make data-driven decisions that improve your customer experience and drive customer loyalty. By collecting regular customer insights and making improvements based on the feedback, businesses can significantly boost customer retention, reduce customer churn, and foster stronger customer relationships.

Try the Survey App today

The Survey App is available to Premium and Enterprise customers.

Activate the 14-day free trial of Premium or Enterprise to access and test the Survey App without charge.