Baby Walz: Digital Supplier Booking with TIMIFY

Company

Baby Walz is one of the leading retailers for baby and toddler products in the German-speaking market. With stores across Germany, Austria and Switzerland, the company combines physical retail with an extensive range of brands and products for pregnancy, babies and families.

A key part of the in-store experience is the presentation of products at the point of sale. With a large number of well-known suppliers and brands, it is essential that shop window displays, in-store displays and promotional spaces are planned, allocated and managed in a clear, transparent and efficient way.

This is where TIMIFY comes in. Baby Walz uses the platform to streamline the booking of these promotional spaces for suppliers, creating a structured, transparent and significantly more efficient process.

Challenges

Before introducing TIMIFY, managing and scheduling shop window displays, in-store displays and other POS placements across multiple locations involved a significant amount of manual coordination. With more than 100 suppliers and over 22 stores across Germany, Austria and Switzerland, it became increasingly difficult to keep track of who had booked which promotional space, at which location and for what period.

The main challenges included:

Time-consuming coordination between Baby Walz and its suppliers
Limited visibility of available and already booked promotional spaces
Manual processing of booking requests via email and phone
Complex coordination across multiple stores and countries
No simple self-service booking option for suppliers
Limited transparency into supplier bookings across different store locations

Baby Walz needed a solution that would make the entire booking process more efficient, transparent and scalable, for both the internal team and its suppliers.

The Solution

To simplify supplier bookings, Baby Walz implemented TIMIFY as a central platform for reserving shop window displays, in-store displays and other POS placements. The goal was to replace the previous manual process with a structured digital workflow that provides all stakeholders with a clear overview and makes bookings significantly easier.

The solution includes:

A dedicated, secure login area for suppliers
An intuitive store selection via a customised store locator landing page
Monthly calendars for each store, clearly showing available and booked time slots
Transparent visibility of existing bookings and each supplier's own reservations
A simple self-service booking process that takes just a few clicks
A booking window limited to a maximum of three months in advance
Additional information on pricing, display locations, shop windows and display sizes available directly during the booking process

The booking journey has been designed to be straightforward. Suppliers simply log in, select a store, view available time slots in a monthly calendar and reserve the desired promotional space in just a few clicks. At the same time, Baby Walz has a central overview of which supplier has booked which space, at which store and for what period.

The result is a transparent, user-friendly booking process that replaces what was previously a complex and highly manual coordination workflow.

Results

Within just a few weeks, the new process has already demonstrated its operational value.

With TIMIFY, Baby Walz benefits from:

Significantly reduced administrative effort when managing supplier bookings
A clear overview of bookings, availability and store locations
Greater transparency for suppliers, who can see which promotional spaces are available or already reserved
Consistent coordination across more than 22 stores in Germany, Austria and Switzerland
A simple self-service booking experience for over 100 suppliers
Less day-to-day coordination and fewer manual booking requests
A more structured and transparent approach to managing promotional spaces

While Baby Walz continues to manage certain final steps manually, such as approving in-store installations and handling invoicing, the most time-consuming parts of the booking process have already been successfully digitised.

For the internal team, this means less administrative effort and greater operational visibility. For suppliers, it provides a clear, intuitive and efficient way to reserve promotional spaces.

Why TIMIFY Is the Right Fit for This Use Case

The Baby Walz use case demonstrates that booking software is not limited to traditional customer appointments. It can also be used to efficiently structure internal and B2B workflows whenever resources, time slots and multiple locations need to be coordinated.

In this case, TIMIFY is not used to schedule consultations, but as a digital platform for managing the allocation of limited promotional spaces and in-store display opportunities. This is what makes the solution particularly compelling: a previously manual and time-consuming process has been transformed into a transparent, scalable and user-friendly workflow.

Conclusion

The collaboration between Baby Walz and TIMIFY demonstrates how even complex coordination processes in retail can be significantly simplified with a digital booking solution.

By introducing a central, transparent and easy-to-use booking system for suppliers, Baby Walz has reduced administrative effort, improved visibility across all store locations and created a better booking experience for everyone involved.

With TIMIFY, a previously time-consuming administrative process has been transformed into a structured, scalable workflow that increases transparency, supports internal teams and provides suppliers with a simple, modern way to reserve shop window displays, in-store displays and other promotional spaces.